"TOURISM TIDBITS" FROM TOURISM & MORE,
INC.
The goal of "Tourism Tidbits" is to provide
travel professionals with a monthly, easy-to-read overview of creative
ideas. With proper referencing, we invite you to quote or reproduce "Tourism
Tidbits" and to pass it along to a friend.
"Tourism Tidbits" is published monthly in
English and Spanish, Portuguese and Turkish. Mtra. Patricia Koalska of
Mexico does the Spanish translation, Ericka Amorim of Lisbon, Portugal
provides the Portuguese translation, Elise Magras from the French Caribbean
provides our new French translation, and Dr. Turgut Var provides the Turkish
translation.
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TOURISM & MORE'S "TOURISM TIDBITS" for
August 2010
Seeking Greater Convention Business
Conventions, in the guise of trade shows,
may be one of the earliest forms of capitalism. Ever since people have
started to trade with each other there has been the need to gather together,
exchange ideas and find new ways to present products, services or ideas. In
today's world, conventions are big business. Ever since Biblical days,
people have understood that selling a product means more than simply having
a good product, it must also be presented well and in an accessible manner.
One of the major mistakes of exhibits and trade shows is to crowd the room
or have it so noisy that people simply stop thinking. Delegates not only
attend the trade show part of the convention, now called the exhibit hall,
but also often use their convention dollars as a way to turn a business trip
into a semi-vacation. In fact it is not uncommon now for convention
delegates to bring family members along with the idea of mixing business
with pleasure.
From the perspective of the travel and tourism industries conventions
provide major economic boosts to the host community. Those working at
convention/or attending them need a great many services, from hotels to
electricians, from good restaurants to transportation. Additionally
exhibitors may need freight services, in-house coordinators, and service
personnel to set up and breakdown exhibits. In today's world, conventions
also need a great deal of security not only to stop any pilferage but also
to protect both those exhibiting at the convention and those attending it.
In order to gain conventions and to get the most from your convention
business, Tourism & More offers you the following ideas and suggestions:
-Determine if your city/locale is
appropriate for a convention. What
makes your locale special? What types of conventions would work for your
community? What types of conventions might not match with the sociology of
your community?
-Know who your competition is and
what it offers. For example if you
claim your location is centrally located then determine to what? The
reality is that all communities are centrally located to someone else. What
makes your location special? How good are your transportation arteries and
how cooperative is local law enforcement in aiding needy travelers?
Remember that almost every city states that if offers old-fashion
hospitality and that its people are special. Most meeting planners
interpret these statements to mean that your community has nothing special
to offer.
-Do not seek conventions that are
bigger (or smaller) than your city can handle.
Often communities do not think through the logistics of a convention. If you
are going to seek to attract a convention be sure to know what types of
hotels you offer, how close restaurants are to the convention center and
what services a convention center has. For example, is your convention
center equipped with a communication center, does it offer land telephone
lines or must both delegates and others depend on cell phones? How well do
taxis service the center?
-Never promise a potential convention
what you cannot deliver.
Remind those seeking convention business for your community to make sure
that what they promise is real and do-able. Meeting planners knows all too
well how to separate honest offers from the con artists. Always put your
best foot forward and place a smile on your face. The reality is that you
may never know what will win (or lose) you a convention's business. Treat
each person as if this is the convention that will make or break your
community.
-If your convention center is close
to a less than safe neighborhood, develop a safety plan with the local
police department. It can take as
little as one well publicized incident to destroy a convention city's
reputation. Work carefully with your local police department so that
security is provided in a timely and courteous manner. In a similar
fashion, do everything that is possible to enhance the landscaping and
environmental beauty of the convention center's neighborhood. Remember that
the neighborhood that surrounds your convention center is the one that makes
the greatest impression on your visitors.
-Develop a cadre of local businesses,
services and citizens who are willing to turn your community into a
convention community. Remember that
conventions make you money when delegates leave the convention center and go
into the community. If your community has poor customer service or simply
is not tourism friendly, then conventioneers will speak poorly of you rather
than of the convention itself. The more delegates enjoy your community the
more likely they are to return as leisure visitors or recommend it to their
family and friends.
-Encourage members of the local
community to give away free-bees to all conventioneers.
Especially in a challenging economy free-bees are a good source of
advertising and permit local business owners to interface with new and
potential customers. Often out-of-towners will provide the sort of feedback
that locals never give. Encourage convention exhibitors to use simple yet
eye catching colors and designs to attract people to their booth and if the
show requires personal discussions then make sure that the booth has
sufficient personnel in it at all times. The basic rules of customer
service are even more necessary when your community is hosting a convention.
Thus make your convention center cost effective. For example meeting
planners will remember that fact that you provided free table set-ups and
the conventioneers will be pleased if your provide free computer access.
Provide activities, restaurants and
attraction lists for before, during and after a convention
Conventions are your community's chance to show off. Remember that
everyone at the trade show may be a visitor and is a potential source for
future revenue.
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What topics would you like to see
discussed in Tourism Tidbits?
Please send us a list of topics of interest
to you and we will do our best to dedicate future issues of Tourism Tidbits
to your needs/desires.
TOURISM AND MORE'S WIDE RANGE OF SPEECHES
AND TRAINING SEMINARS
For a complete listing of topics and
information, please check our web page http://www.tourismandmore.com/contact
or e-mail us at ptarlow@tourismandmore.com
Please note our all-new special course: Tourism Confronts Terrorism:
What You Need to Know to Maintain a Viable Industry in the Face of
Terrorism.
Here is a partial list of some of our other most popular topics. All
seminars and speeches can be presented in English or Spanish.
Brand New Lectures concerning the
World's Economic and Health Crisis:
1) Smoothing out rocky economic
roads: What tourism needs to do stay in front of these economically
challenging times!
2) Surviving Economically Challenging
Times: Best Practice from Far and Wide.
3) Developing Travel and Tourism
Policies: What Tourism Needs to Do in a Potential Age of Pandemics.
Additionally:
3) Our trained staff of professionals
are ready to meet with your board and you to discuss specific strategic
planning in this most difficult of times.
Please contact us at ptarlow@tourismandmore.com
for more information regarding costs and available dates.
Also New!!!! How to tourism communities need to work to prevent and recover
from natural disasters.
Other lectures include:
-Tourism Confronts Terrorism: What
You Need to Know to Maintain a Viable Industry in the Face of Terrorism.
-Training Your Police: Tourism
Oriented Policing (TOPs), how it works and why it is essential for a viable
tourism industry.
-Getting On Board: Helping Your
Police and Other City Employees to be Part of the Tourism Industry.
-Marketing to the Baby-boom
Generation, Generation X and beyond.
-New Trends in Tourism Marketing and
International Tourism.
-When the Market is Tight and the
Economy Is Slow: New Ideas in Marketing.
-Developing a Successful Agricultural
and Rural Tourism Industry.
-Something from Nothing: The Art of
Creating New Attractions.
-Tourism Ethics: Linking the Wisdom
of Moses to Your Tourism Product.
-Understanding Tourism Statistics:
When is a fact a fact and when is it not? How to present data to the media.
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TOURISM ON-LINE/EDUCATION
1) TOURISM SECURITY. The George
Washington University's Tourism Destination Management and Marketing
Certificate Program announces the launch of "Safety and Security for Tourism
Destinations: Achieving a Safe and Secure Tourism Environment". This is a
course designed to help tourism professionals understand the importance of
safety and security within a destination, as well as provide them with the
"tools" needed to create a secure environment for both visitors and
residents. World-renowned travel safety and security expert, Dr. Peter E.
Tarlow, has developed this course by drawing on his wealth of experience and
the growing number of publications in this area. The course is available
worldwide via Internet-based distance learning. For more information please
contact Kristin Lamoureux at klam@gwu.edu.
2) Interested in doing research in
the area of tourism security?
Announcing Our New Subscription Service!;
The Tourism & Security Control Panel
Tourism & More, working with our technology partners at
Mnemotrix Systems, Inc., is now
offering subscribers an enhanced and indispensable online service. Here is a
new part of the "More" in Tourism & More. This new service offers its
subscribers full access to the last 18+ years of our Tidbits Newsletter
archives, our News and Newsgroup realtime feed, and our Global Security
Research Database for Tourism.
This all-new approach to research provides much more than the usual keyword
search, with our Strategic Data Fusion research capability, and a simple
manual for how to make use of it. All this is available for a modest annual
subscriber fee of only $99.99 per year. Corporate memberships are also
available. The aim is to give you best-of-class in strategic data fusion
research tools. It is not enough anymore to list a hierarchy of subjects we
once wrote about. This new service will allow you to be able to get into
the content directly by idea or concept.
The cost for this service is US$99.00 per year. To subscribe to this
service, please go to our website at <www.tourismandmore.com> and click on
where it says: "subscribe".
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BOOKS ON TOURISM
1) Event Risk Management and Safety
(ISBN 0-471-40168-4) by Peter E. Tarlow, published by John Wiley & Sons.
Presenting theory and practical applications. To purchase this book, visit
http://www.wiley.com/ or http://www.amazon.com/. If you would
like Dr. Tarlow to speak or train people in this area, please contact him at
ptarlow@tourismandmore.com
2) Restoring Tourism Destinations in Crisis by Dr David Beirman:
Published By Allen & Unwin (Australia & SE Asia) and CABI Publishing North
America/ Europe 2003. For more information contact the author at
mailto:david@aicc.org.au.
3) Leisure Travel: A Marketing Handbook, by Stanley Plog, Pearson
Prentice-Hall, Upper Saddle River, NJ, 2004. It's available through the
website of Pearson Prentice-Hall for $25.
4) Tourism in Turbulent Times. Toward Safe Experiences for Visitors.
Edited by Jeff Wilks, Donna Pendergast, and Peter Leggart. Published by
Elsevier.
5) Tourism Security & Safety, from Theory to Practice. Edited by Yoel
Mansfeld and Abraham Pizam, published by Elsevier.
6) The Economics of Tourism Destinations, by Norbert Vanhove,
Published by Elsevier
7) Beach Safety and the Law, Edited by Jeff Wilks published by
Queensland
(Australia) Law Society
8) Media Strategies for Marketing Places in Crisis, by Eli Avraham
and Eran ketter Published by Elsevier
9) Tourism Development: Growth, Myths and Inequalities. Burns, P. and
Novelli M. eds. (2008). Wallingford: CABI
10) Tourism Management: Analysis, Behavior and Strategy, edited by Woodside
and Martin, published by Cabi, London, England
11) Tourism and Mobility, Burns, P. and Novelli M. eds. (2008).
Wallingford: CABI.
12) Two new books for Spanish readers: (1) Inversión Hotelera, by
Alfredo Ascanio and Turismo Sustentable both by Alfredo Ascanio and
Marcus Vinicius Campos, You can purchase both of these books at
http://etrillas.com.mx/trillas/busqueda/php
13) "The Ethics of Terrorism.
Innovative Approaches from an International Perspective."
Eds Thomas Albert: Publisher: Charles C. Thomas, Springfield, Il; USA
Mailing Orders may be obtained directly to use:
PO Box 19265 Springfield, Illinois, 62794 - 9265. USA
or by calling
(800) 258-8980); ask for customer service, at "www.ccthomas.com"
or a
books@ccthomas.com.
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Student Safety Abroad
www.studentsafetyabroad.org is a leader in study abroad security
consulting and crisis management, is now offering a safety course online to
prepare students who travel abroad on study abroad programs. Please contact
one of our staff at +1 979-492-1345 to learn about the services offered by
Student Safety Abroad.
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Some Upcoming Tourism Conferences
We invite you to submit your
conferences to Tourism Tidbits. Please submit request in the form found
below. If you do not tells us, then, we cannot list the conference. We
are happy to list all conferences about which we are informed. Please follow
the below format when sending us a conference announcement. Thank you!
Unless otherwise stated, English is
the conference language.
Aug. 22-28, 2010
Amsterdam. Holland
TRAVEL AS A FORCE OF HISTORICAL CHANGE
For more information, please go to: ICHTT - International Commission for the
History of Travel
and Tourism at <http://www.ichtt.org>www.ichtt.org
Sept. 8-10, 2010
Greenville, S.C.
STS Fall Meeting & Shining Example Awards
Contact Neville Bhada Neville@southeasttourism.org or go to http://www.southeasttourism.org/fall
September 17, 2010
Zurich, Switzerland
2nd European Symposium on Gay & Lesbian Tourism
For more info please visit: http://www.communitymarketinginc.com/mkt_int_glms.php
Contact: tom@CommunityMarketingInc.com
Oct 18-22, 2010
Charlotte, North Carolina
TEAMS (Travel, Events & Management in Sport)
For more information please contact: Timothy Schneider at
Timothy_Schneider_rvvzrrg@cmpgnr.com
Oct 24-26, 2010
Las Vegas
CMI's 11th International Conference on Gay & Lesbian Tourism
For more information please contact
David@communitymarketiInginc.com
Octubre 26-30, 2010
Bucaramanga, Colombia
XX Congreso Panamericano de Escuelas de Hotelería, Gastronomía y Turismo
COPEHT Colombia 2010
Para mayor información favor de contactar a mluna3@unab.edu.co
November 12 - November 14, 2010
Hanhgzhou Sunny Hotel, Hangzhou, China
11th International Joint World Cultural Tourism Conference
For more information please go to: http://www.kasct.co.kr
Contact Person: Prof. Jung, Sung-chae
Nov. 15-19
Mbombela-Nelspruit. South Africa
Global Sustainable Tourism
For more information please go to
http://www.mbombela.gov.za/International%20Conference1.html
April 11-13, 2011
Archamps, France
European TTRA conference
"Creativity and Innovation in Tourism", , For more information go to:
http://www.ttra-europeconference-2011.com
April 27-30, 2011
International Conference on Tourism (ICOT 2011)
Rhodes Island, Greece
Tourism in an Era of Uncertainty
http://www.cut.ac.cy/icot
_______________________________________________________________________About
the Author:
Dr. Peter E. Tarlow is the President of T&M,
a founder of the Texas chapter of TTRA and a popular author and speaker on
tourism. Tarlow is a specialist in the areas of sociology of tourism,
economic development, tourism safety and security. Tarlow speaks at
governors' and state conferences on tourism and conducts seminars throughout
the world and for numerous agencies and universities.
If you know of anyone else who might enjoy "Tourism Tidbits," please send
his/her email address to ptarlow@tourismandmore.com,
Please let us know of any topic that you would like to see covered by
"Tourism Tidbits." We invite others to submit articles for consideration for
publication.
You are welcome to reproduce "Tourism
Tidbits" or any part of "Tourism Tidbits" with proper citing. We hope that
you will see "Tourism Tidbits" as a place where tourism, visitor, and travel
professionals exchange ideas and information. "Tourism Tidbits" does not
offer or provide specific legal or financial advice. Our goal is to provide
a "review" for industry personnel and discuss provocative issues. We remind
all readers that every specific business decision should be made only after
you have done the proper research. The author(s) accept(s) no responsibility
for any loss due to any information published in "Tourism Tidbits."
All articles sent to "Tourism Tidbits" and
accepted for publication are owned by "Tourism Tidbits" and may be subjected
to editorial review and rewriting (with permission of the author). All
questions about "Tourism Tidbits", suggestions, or cancellations should be
addressed to Dr. Peter E. Tarlow at ptarlow@tourismandmore.com
--
Dr. Peter Tarlow
1218 Merry Oaks,
College Station, Texas, 77840-2609, USA.
Telephone: +1 (979) 764-8402.