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  TOURISM FACTS  
 
 
Tourism needs your protection:

The first official case of a bio-chemical attack against a US restaurant took place in the state of Oregon in 1984?

Tourism & More offers police department certification in tourism security.

Tourism is an ideal target for terrorist attack because:

  • it is often interconnected with transportation centers
  • it is big business
  • it is interrelated with multiple other industries
  • it is highly media oriented
  • it is often non-historical when it comes to its customer data base, this is especially true at attractions and events
  • it must deal with a constant flow of new people
  • it is a nation's parlor and symbolizes a nation's cultural heritage
  • it is the point where business touches relaxation

Some Terrorism Basics for Festival/CVB's and Tourism Professionals

  Crime Terrorism
Goal Usually economic or social gain To gain publicity and sometimes sympathy for a cause.
Usual type of victim Person may be known to the perpetrator or selected because he/she may yield economic gain Killing is random and appears to be more in line with a stochastic model. Numbers may or may not be important
Defenses in use Often reactive, reports taken Some pro-active devices such as radar detectors
Political ideology Usually none Robin Hood model
Publicity Usually local and rarely makes the international news Almost always is broadcast around the world
Most common forms in tourism industry are: Crimes of distraction

Robbery

Sexual Assault

Domestic terrorism

International terrorism

Bombings

Potential for bio-chemical warfare

Statistical accuracy Often very low, in many cases the travel and tourism industry does everything possible to hide the information Almost impossible to hide. Numbers are reported with great accuracy and repeated often
Length of negative effects on the local tourism industry In most cases, it is short term In most cases, it is long term unless replaced by new positive image
Recovery strategies
  • New marketing plans, assumes short-term memory of traveling public.
  • Probability ideals: "Odds are it will not happen to you."
  • Hide information as best as one can
  • Showing of compassion
  • Need to admit the situation and demonstrate control
  • Higher levels of observed security
  • Highly trained (in tourism, terrorism, and customer service) security personnel

From September - December all nations had a drop off in US visits, but the first three previous quarters were so strong for Mexico, South Korea and Venezuela that the overall year totals still were positive.

The top US states in tourism were:

1. California 2. Florida 3. Texas 4. Pennsylvania 5. New York 6. Ohio 7. North Carolina 8. Georgia 9. Illinois 10. Nevada

Source: Travel Industry Association of America


In 2000 the Top 10 City Destinations were (U.S. City Number of Arrivals):

  • New York - 5.7 Million 

  • Los Angeles - 3.5 Million 

  • Orlando - 3.0 Million 

  • Miami - 2.9 Million 

  • San Francisco - 2.8 Million 

  • Las Vegas - 2.3 Million 

  • Oahu/Honolulu - 2.2 Million 

  • Metro DC Area - 1.5 Million 

  • Chicago - 1.4 Million 

  • Boston - 1.3 Million 

Top 10 City Total - 26.6 Million

Source: : Tourism Industries/International Trade Administration, Dept. of Commerce Note: * Excludes visitors from Canada and Mexico.


  • May is National Tourism Month
  • An unprecedented 50.9 million international travelers visited the United States in 2000, exceeding last year's record by 5 percent, says a report issued today by the U.S. Department of Commerce's Tourism Industries Office. This number generated Includes $21 billion in spending by international travelers on U.S. air carriers for transactions.
  • In the USA Tourism provides: 18 million total jobs, that's 1of every 8 people in the U.S.
  • 7.7 million people directly employed
  • 10.3 million people indirectly employed
  • TOURISM IS THE USA'S THIRD LARGEST RETAIL SALES INDUSTRY!
  • $582 billion total expenditures
  • $93 billion tax revenue for local, state, and federal governments
  • $906 more in taxes would be paid by each U.S. household without tax revenue generated by tourism.

Some Other Taxes paid by Tourists 

  • Gas $0.44 a gallon
  • Restaurant 7.29%
  • Hotel 12.36%
  • Auto Rental Base Sales Tax 8.4%
  • Airport Concession Fee 9.75%
  • Off-Airport Fee (Rate) 7.91%
  • Off-Airport Fee (Fee) $2.43
  • Per Rental Surcharge (Rate) 3.17%
  • Per Rental Surcharge Fee $6.56
  • Per Day Surcharge (Fee) $1.60
 

WHERE THE TOURISM TAX MONEY GOES
Top Ways That Cities Spend Their Hotel Tax

  • General Fund
  • Convention & Visitors Bureau
  • Convention Facilities
  • Other Travel Related Programs
  • Sporting Complexes
  • Arts/History/Culture

 

 

Tourism & More * 1218 Merry Oaks * College Station, Texas, 77840-2609  USA  * Tel: (979) 764-8402  * Email: tourism@bihs.net
Copyright 1996 Tourism and More * All rights reserved *