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Tourism Tidbits Archive

Unique forms of Tourism

June 2014

People travel for many reasons. Some travel for business, others travel for a sense of adventure or for relaxation.  Leisure travel only succeeds if it provides two essential elements (1) the travel experience must offer something that the visitor cannot obtain at home and (2) the travel experience must provide memories. In fact, we can [...]

Avoiding Tourism Marketing Disasters Part II

May 2014

The April 2014 edition of Tourism Tidbits concentrated on several ideas on how to avoid a tourism marketing disaster.  Clearly the best way to recover from a marketing disaster is to avoid the disaster, but unfortunately, disasters do happen and when they do occur than a recovery plan is needed.  Do not however jump to [...]

Avoiding Tourism Marketing Disasters Part I

April 2014

Ideas and suggestions to help you contemplate what might signify a tourism disaster for your community.

Protecting our Most Important Asset: our Children: Tourism’s Fight against child Sexual Exploitation

March 2014

Tourism security has traditionally been about protecting visitors from themselves, from other tourists and from locals who seek to rob and or steal from them, commit fraud against them or in one way or another verbally or physically assault the visitor.  Unfortunately not all visitors are angles of perfection, and at least in some nations [...]

Marketing in Good and Challenging Times

February 2014

Marketing is never easy, especially when we are selling a non-tangible and often considered superficial or non-essential product. Many consider tourism such a product. It is the job of the tourism marketer to convince the public that a vacation is more than a mere want; that it is also a need.

The Tourism Outlook for 2014

January 2014

A New Year is a chance for new beginnings.  What is true of the world in general is also true of tourism.  The tourism industry does not live apart from the rest of the world. It is deeply attached to the economy’s undulations, sensitive to issues of security, and can be impacted by a host [...]

Traveling Safely in a Turbulent World

December 2013

Tourism & More presents the following ideas as a gift to you and to your clientele in the hope that these ideas will make your vacation safer.

Traveling to and with the Sound of Music

November 2013

Music and music festivals as a travel and tourism motivator is a growing market.

The Threat of Terrorism in Planning Major Event Security

October 2013

Recent events around the world have proven once again that holding a major event is no easy matter. Not only must a community deal with the event itself but there are always logistics, marketing, and public relations that go hand in hand with a major event.

Is Tourism Good for the Environment?

September 2013

Although it is no longer a rarely to find on a hotel bed a sign asking the guest to reuse his/her towel or to accept having sheets changed once every three days rather than once a day, many people still wonder if tourism is an environmentally friendly industry.

Tourism Truth, Advertising, Brochures

August 2013

Unfortunately, tourism and travel specialists in their desire to put their best foot forward tend to exaggerate their product’s value or at times swerve from the truth. These “marketing truths” as distinguished from “real truths” may make for great print material or ads on television or the web, but in the end cause a great deal of damage to a tourism product including a loss of credibility. One of the biggest mistakes a tourism entity can do is be less than truthful when it comes to marketing its product via brochures.

On Being A Great Tourism CEO and Industry Leader

July 2013

Travel and tourism executives have other problems that CEOs or leaders in other industries do not have.

Protecting Soft Targets

June 2013

With the onset of the summer travel season in much of the world June is a good time to ask ourselves how well we are protecting our tourism sites.

May is International Tourism Month. What Are You Doing to Mark the Month?

May 2013

Tourism is not only the world’s largest industry, but also often its most misunderstood.

Are Your Tourism Business and You Legally Vulnerable?

April 2013

Travel and tourism professionals can never forget that their profession is not only one that evokes high levels of emotions, but is often open to all sorts of liability cases that range from the frivolous to the extremely serious.

New Ideas for Marketing Your Brand

March 2013

In this month’s Tourism Tidbits we discuss branding, social media and ways to stay ahead of the pack.

Ways to Make Your Making an “Ordinary” Tourism Industry “Extraordinary” without Spending Additional Money

February 2013

Although the tourism industry prides itself on helping people to get away and find a bit of rest and change of life, in reality most people take their lives with them.  Bad habits go to new places and all too often computers have become a mixed bag, great when they work and total frustration when [...]

Using Your Police Department and First Responders to Promote Your City, State, or Nation

January 2013

The tragic and recent school shootings in the US have underlined once again the fact that too many people see police departments and other forms of security as adding nothing to the bottom line.

Using Tourism as Incentive Marketing Tool

December 2012

Even in a period of economic uncertainty, many people still go through the December dilemma of what to give for Christmas or Chanukah.

Tourism Security as a Marketing Tool

November 2012

Tourism security professionals and managers often (and justly) complain that they are considered expendable due to the fact that the other parts of the tourism industry perceive them as adding nothing to the bottom line.  In fact often tourism officials believe that security is simply and added and required expense that must be accepted, be [...]